Corporate
Communications Benchmarking Association (CCBA™) is currently a free association
of companies and organizations with corporate communications organizations.
CCBA™ conducts benchmarking studies to identify practices
that improve the overall operations of the members.
CCBA™ Mission
To identify "Best
in Class" corporate communications processes, which, when
implemented, will lead member companies to exceptional performance.
CCBA™ Objectives
- To conduct
benchmarking studies of important corporate communications processes.
- To create
a cooperative environment where full understanding of the performance
and enablers of "best in class" corporate communications
processes can be obtained and shared at reasonable cost.
- To use the
efficiency of the association to obtain process performance data
and related best practices from regarding corporate communications.
- To support
the use of benchmarking to facilitate corporate communications
process improvement and the achievement of accuracy, timeliness
and efficiency.
CCBA™ Membership
The scope
of CCBA™ membership includes individuals who work in the
corporate communications area of major companies and organizations.
Company membership
will be considered with respect to compliance with CCBA™ mission,
goals and operating guidelines, as well as, qualification of
the organization within the scope of membership.
Participation
in specific efforts will be optional and open only to members
with costs shared by the participants. Members pay only if they
join a specific study. Currently, membership in CCBA™ is
free. We reserve the right to review membership applications
and to make the final decision whether or not to accept any application.
Consulting firms are ineligible for membership.
Benefits
of Membership
Studies:
CCBA™ will
identify and present to members opportunities to participate
in Benchmarking studies on various topics addressing issues of
importance to the corporate communications functions.
There are
two types of Benchmarking studies provided:
- Consortium
studies are offered to the membership as a whole with costs
divided.
- Single
company sponsored studies addressing the interest of one member
company can be offered to other selected members for no fee.
The association
will also support contract management benchmarking efforts:
- Research
- Access public and private databases.
- Identify
study participants - Top corporate communications management
organizations.
- Collect
data - Manage response collection with the participants as
a third party.
- Lead site
visits - Structured with best participants.
Roundtables:
Interest group
roundtables will be organized throughout the year. Members will
pay a nominal fee to join real and virtual roundtable discussions
that address specific activity based costing processes.
Cost:
Currently,
membership in CCBA™ is FREE! Costs of studies
are shared by the participants.
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Feature Site of The Week - Benchmarking Roundtables
